Founded by entrepreneur, philanthropist and comedian Red Grant, a native of Washington, D.C., and his wife, Noell Grant, a retired police officer. Inspired by Red’s own upbringing in Southeast D.C. and the strategies his mother used to guide him on the right path and expose him to diverse cultures, BYB reflects a thoughtful combination of Red’s personal experiences as an at-risk youth and Noell’s 25-year career in law enforcement, primarily focused on youth services. Noell draws from her experiences working with youth at the Police Activities League (PAL), where she faced the challenge of fostering relationships between youth and police. BYB operates as a 501(c)(3) nonprofit organization.